our vision for this venture

CERP Holding’s involvement with Innercrowd is rooted in a clear conviction: the live events industry is a multi billion dollar market, yet most organisers still operate with fragmented tools that were never designed for festivals, concerts or large scale experiences. Innercrowd addresses that gap with a unified platform combining fan data, marketing automation, ticketing integrations, WhatsApp commerce and AI agents in a single central hub.

Beyond providing capital, CERP supports Innercrowd with strategic guidance, network access and a long term growth perspective. The collaboration is focused on scaling the platform across Europe and beyond, sharpening positioning in a competitive SaaS landscape, and supporting the team in transforming a strong product foundation into a category defining brand for event focused marketing technology.

Innercrowd has already positioned itself as a trusted partner for some of the most respected festivals and events in Europe. The platform is used by names such as Loveland, REBiRTH Festival, Mystic Garden, Verknipt, Wecandance, Ostend Beach, Hangar, Amnesia and dozens of other top tier events, building a reference list that very few competitors in the space can match.

The product itself has matured into a true all in one solution. Customer data platform, segments, automations, email and SMS campaigns, WhatsApp shops, pre sale campaigns, AI agents, ambassador communities, referral marketing and analytics now operate under one roof. The result: organisers can move faster, sell more tickets and engage their audiences more effectively without juggling five different tools.

Direct feedback from the market reinforces the impact. As Casey ‘t Hoog, Marketing and Communication Manager at REBiRTH Festival, puts it: “REBiRTH Festival 2025 significantly enhanced our online engagement with the target audience.” Endorsements like this confirm that Innercrowd is not just another marketing tool, but a platform that genuinely improves engagement and conversion.

The long term ambition for Innercrowd is to become the default operating system for event marketing in Europe and, in time, globally. The product roadmap is structured around three pillars: deepening the all in one platform, expanding the integration ecosystem with major ticketing providers, and embedding AI driven engagement deeper into the everyday workflow of event organisers.

Upcoming priorities include scaling the user base beyond the existing festival footprint into adjacent verticals such as sports events, exhibitions, conferences and venues, all of which face the same fan engagement challenges. Each new vertical opens a new growth lane while leveraging the same underlying technology stack.

WhatsApp commerce represents another strategic frontier. Through WhatsApp Shops, Innercrowd sits at the intersection of conversational marketing and ticket sales, a space that remains largely untapped and where the company has built a meaningful head start. Combining real time conversations, AI agents and direct purchasing creates a fan experience that traditional ticketing platforms cannot easily replicate.

With CERP’s backing, Innercrowd is set up not just as a successful product, but as a category leader in the making. The investment thesis is straightforward: the events industry needs a modern, unified, data driven engagement layer, and Innercrowd is building exactly that.

Customer data, automation, ticketing integrations, WhatsApp shops, AI agents, email and SMS campaigns, all within one central hub. Innercrowd replaces the fragmented marketing stack with a single platform purpose built for live events.

Customer data, automation, ticketing integrations, WhatsApp shops, AI agents, email and SMS campaigns, all within one central hub. Innercrowd replaces the fragmented marketing stack with a single platform purpose built for live events.